Iva Zugic
Design | Advertising | Branding
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UPS Wishes Delivered

Shipping ain't easy, but it's necessary. Especially around the holidays, when volumes reach a fever pitch and the fate of time-sensitive deliveries is left up to uncaring and unpredictable weather patterns. 

 

Enter Wishes Delivered. A feel-good social campaign designed to enhance the perception of the UPS brand throughout the capricious operational rigors of peak season.  It featured a collection of heartfelt stories of UPS employees around the globe fulfilling a life-changing wish for someone in their lives. Each time a Wishes Delivered story was shared, UPS donated $1 to charity. In the end, the campaign garnered over 35MM combined video views, boosted brand sentiment by 23% and raised $100,000 for charity. Some highlights:

Enter Wishes Delivered. A feel-good social campaign designed to enhance the perception of the UPS brand throughout the capricious operational rigors of peak season. 

It featured a collection of heartfelt stories of UPS employees around the globe fulfilling a life-changing wish for someone in their lives. Each time a Wishes Delivered story was shared, UPS donated $1 to charity. In the end, the campaign garnered over 35MM combined video views, boosted brand sentiment by 23% and raised $100,000 for charity.

Some highlights:

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